Puregold Expands in Benguet News & Events » Puregold Expands in Benguet
Puregold Expands in Benguet
Published : Wednesday, January 18, 2012 00:00
Written by : KRISTA ANGELA M. MONTEALEGRE
PUREGOLD Price Club Inc. said it would open today its first new store of the year in La Trinidad Benguet.
In a disclosure to the Philippine Stock Exchange, Puregold said the hypermarket in the capital town of Benguet would be its 101st store.“Puregold plans to double the number of its stores by 2015 as it saturates further into the untapped Metro Manila and the Luzon areas and as it expands into the Visayas and Mindanao,” the company said.
Puregold ended 2011 with 100 stores consisting of 61 hypermarkets, 28 supermarkets or Puregold Jr. and 11 discounters or Puregold Extra. The company plans to open 25 new stores in 2012. The grocery chain operator has 53 stores in Metro Manila. It also has 16 and 31 stores in the north and south of Metro Manila, respectively.
Puregold largely caters to the broad C and resellers markets, accounting for 65 percent and 35 percent of its business. It serves over 2 million households and 170,000 small entrepreneurs.In the first nine months, Puregold reported a 185 percent jump in net income to P1.08 billion from P379 million in the same period last year.